Who we serve · Industry bodies

A shared, auditable standard for the market.

Joint industry committees, associations and regulators need one source the whole market can trust: the official taxonomy, transparent methods, evidence for every record and room to evolve.

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Questions you can answer

Industry bodies

Q1
Can every medium be classified with our official taxonomy?
Q2
Can members audit any record against its evidence?
Q3
Can the measurement evolve with the market, including people-based panels?

How it helps

One taxonomy. Every medium.

Official taxonomy

Your classification, applied identically to every medium and versioned over time.

Open audit

Any record, any week, checked against its evidence.

Built together

Coverage, methods and evolutions agreed with the industry.

01Advertisers 02Agencies 03Media owners

CROSS-MEDIA INTELLIGENCE

See your market as one.

Brand, agency, media owner or industry body — we will show you what the market looks like when every medium is read together.

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