Solutions · Connected TV, AVOD and FAST
The ad inside the streaming app, finally visible.
Ads served inside streaming services are out of reach for tags and browser panels. Decidata measures them where they run: inside the apps, with demographic viewing profiles that watch like real audiences and let every ad play to the end.
Connected TV, AVOD and FAST
Ads inside the streaming app — measured where they run.
- 01Video evidence in the app
- 02Profile served
- 03Title and break
- 04Estimated impressions and investment
What we measure
Streaming & CTV
Demographic viewing profiles
Profiles built by sex, age and interests watch across catalogs and dayparts, to show which advertising each audience group receives.
Breaks and position
Pre-roll, mid-roll, pause ads and sponsorships, with their place in the break and the title they ran in.
Live events
Mentions, integrations and on-screen sponsorships during live streams.
Impressions and reach
Exposure turned into estimated impressions, reach, frequency and investment.
What you get
Proof for every ad.
Each record ships with its evidence — video, audio or image, position in the break or on the page, and the context around it. Play it back. Nothing is a black box.
Evidence player
Watch, listen or open every insertion next to its record.
Break and position
Where the ad sat: in the break, in the stream, on the page.
Context
The program, title, site or feed around it.
Audit trail
Every correction logged, every version kept.