Display, video and native — desktop and mobile
The web the way people see it — ad by ad.
- 01Screenshot evidence
- 02Format and position
- 03Landing page
- 04Estimated impressions and investment
What we measure
Open web
A curated universe
Sites selected for each market by reach and relevance, and reviewed with the industry.
Formats and position
Standard IAB formats, video and native, above or below the fold.
Landing pages
Where each ad leads, so campaigns and offers are attributed correctly.
Screenshot evidence
Every ad kept with the page it ran on.
What you get
Proof for every ad.
Each record ships with its evidence — video, audio or image, position in the break or on the page, and the context around it. Play it back. Nothing is a black box.
Evidence player
Watch, listen or open every insertion next to its record.
Break and position
Where the ad sat: in the break, in the stream, on the page.
Context
The program, title, site or feed around it.
Audit trail
Every correction logged, every version kept.