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Also from Decidata · Real-time ad synchronization

Digital that moves with the moment.

Digital Sync activates your digital campaigns when something happens in the real world: your commercial airs on television or radio, a goal is scored, the weather turns. Detection is automatic, activation is instant.

Real-time ad synchronization

Launch digital the moment your spot airs — or the game turns.

  • 01Trigger log
  • 02Activation timing
  • 03Synced impressions
  • 04Attribution-ready data

Sync modules

Digital Sync

01 · TV

TV Sync

Your commercial airs on television; matching digital ads go live at the same moment.

02 · Radio

Radio Sync

Detection across stations triggers synchronized digital activity when your spot runs.

03 · Sport

Sport Sync

Goals, celebrations and key plays trigger campaigns during live sport.

04 · Weather

Weather Sync

Messages that follow real-time conditions, market by market.

How it helps

Built on the same detection as our monitoring

01

Automatic detection

Airings and events detected by the same engine that powers our monitoring.

02

Instant activation

Campaigns switch on within seconds of the trigger.

03

Contextual messages

Each trigger maps to the creative that fits the moment.

04

Built for scale

Ready for national events and many channels at once.

CROSS-MEDIA INTELLIGENCE

See your market as one.

Brand, agency, media owner or industry body — we will show you what the market looks like when every medium is read together.