About
We help markets decide with data.
Decidata started in 2015 with a simple conviction: an advertising market deserves a measurement everyone can verify.
We began with television, the hardest signal to read at scale, and built our own technology to capture, understand and classify it.
Radio and print followed, then streaming, the open web, social and creators — on the same platform, with the same taxonomy and the same rule: proof for every ad.
Today, advertisers, agencies, media owners and industry bodies use Decidata to see their market as one.
- 2015
Decidata is founded. Television measurement with video evidence.
- →
Radio and print join the same platform and the same taxonomy.
- →
Special actions: mentions, placement and sponsorships inside programs.
- →
Streaming and connected TV, measured inside the apps.
- Today
Open web, social and creators complete the omnichannel view.
- Next
People-based panels, built with the industry where the market needs them.
Built with the industry
Measurement is a shared good.
We build it with industry bodies, media owners, agencies and advertisers. When a market needs more precision — such as people-based panels — we are ready to design it together.
Rigor
If we cannot prove it, we do not publish it.
Clarity
Data anyone can read, question and verify.
Partnership
We grow the measurement with the market, not around it.