Cross-media advertising intelligence · Since 2015
Decide with data.
Every ad on television, on radio, in print, on streaming, on the open web, on social, in creator content
We see every ad across seven media and measure the response your spots create. One taxonomy, proof for every ad — and the numbers to decide.
- Media, one taxonomy
- 7
- Continuous capture
- 24/7
- Records with evidence
- 100%
- Measuring since
- 2015
Platform
One view of the market.
Every channel, creative and insertion in a single workspace — so planning, buying and competitive reads start from the same truth.
Live feed
ACR · VERIFIED- SOCSocial20:26
Kite Motors
Automotive
- PRIPrint20:23
Brisa Home
Home care
- CRECreators20:20
Orbit Mobile
Telecom
- CTVCTV20:17
Lumen Bank
Banking
- TVTV20:14
Nova Foods
Snacks
Share of investment by medium
- TV31%
- Radio8%
- Print6%
- CTV22%
- Web15%
- Social12%
- Creators6%
Evidence
00:30 · HD- Television
- Radio
- Connected TV
- Streaming
- Open web
- Social
- Apps
- Creators
- Live events
- Sponsorships
- Product placement
INDEX · 01 — 04
- Measurement01
- Attribution02
- Competition03
- Taxonomy04
The shift
Media moved everywhere. Measurement stayed siloed.
Brands buy across broadcast, streaming, the web and social. Most measurement still reads one medium at a time — different categories, different calendars, no shared proof. We built Decidata to read the market as one.
What we do
How it works
From signal to decision.
Follow one spot through the pipeline.
01 · Capture
Every signal, continuously.
Seven media recorded around the clock — broadcast and streams second by second, pages, feeds and publications read the way people see them.
Output → Timestamped signal, every medium
Image
Sound
Language
…try thenewNovasnacks, tonight…- TVChannel 2 · Evening news20:14✓
- CTVStreaming app · mid-roll21:32✓
- WebNews site · homepage21:40✓
- SocialFeed · sponsored22:05✓
02 · Understand
Image, sound and language — together.
Multimodal models fingerprint the creative and recognize it wherever it runs: the same spot on television, in a streaming break, on a news site and in a feed.
Output → One creative, every appearance
Lumen Bank · 20s
Orbit Mobile · 15s
Nova Foods · 30s
Analyst check
Creative confirmed · product corrected
Brisa Home · 30s
Kite Motors · 20s
03 · Verify
Humans in the loop.
Anything below the confidence threshold stops for an analyst. Nothing is published until it is confirmed — and every correction is logged.
Output → Approved record with audit trail
Insertions
1,284
Media
7 / 7
With evidence
100%
04 · Decide
One market, one view.
Investment, share of presence and context by sector and brand — in the platform, a scheduled file or the API.
Output → Comparable data across media
Coverage
Seven media. One structure.
Each medium captured on its own terms. Published with the same taxonomy, evidence and delivery.
Omnichannel
One taxonomy. Every medium.
The same spot on prime-time television, in a streaming break, on a news site and in a social feed lands under one brand and one category. Investment and share of presence become comparable — from a single query.
Questions that used to take five sources
- 01How much of my category's spend has moved to digital?
- 02Which brands are on television but not yet on streaming?
- 03How does a competitor split its presence by medium, week by week?
- 04Which creatives ran in every medium at once?
- L1Sector
- L2Subsector
- L3Category
- L4Company
- L5Brand
- L6Product
Evidence
Proof for every ad.
Each record ships with its evidence — video, audio or image, position in the break or on the page, and the context around it. Play it back. Nothing is a black box.
Evidence player
Watch, listen or open every insertion next to its record.
Break and position
Where the ad sat: in the break, in the stream, on the page.
Context
The program, title, site or feed around it.
Audit trail
Every correction logged, every version kept.
Media Attribution
You know where it aired. Now see what it delivered.
Monitoring shows where and when every ad ran. Media Attribution matches your own TV and radio airings to the digital response in the minutes that follow, isolates the lift above your normal traffic and ranks every spot by what it cost.
Evening news
Launch · 30s
- Channel 2
- Prime time
- $4,200
- 20:14
- Incremental visits
- —
- Uplift over baseline
- —
- Cost per visit
- —
- Direct / indirect
- —
Spots ranked by cost per visit
Live example · illustrative data
Incremental, not total
Only the response above the expected traffic is credited to the spot.
Direct and indirect
Typed-in visits and app opens — plus search, social, email and display.
Cost per result
Every channel, program, creative and hour ranked by efficiency.
Scale & verification
The method behind every number.
How we capture and classify every ad across seven media, and how we measure the response your spots create — documented with our partners and audited against evidence.
Who we serve
Built for everyone who plans, buys, sells and audits advertising.
Know where your brand — and your competitors — really ran.
Verify every placement you paid for, and see how competitors spread their investment across every medium.
Questions you can answer
- Q1Did my campaign run where and when it was bought?
- Q2How much is my category investing in streaming versus television?
- Q3Which new creatives did my competitors launch this week?
Global by design
Built for every market.
One platform, designed from day one to be multi-country, multi-currency and multi-timezone. Each market keeps its own taxonomy, its own rate cards and its own calendar — and still reads as one.
- 01Local taxonomies
- 02Local rate cards
- 03Local time and calendars
- 04One global view
FAQ
Questions we often hear.
01Which media does Decidata measure?
Television, radio, print, streaming and connected TV, the open web, social and creators — seven media classified with one taxonomy, on one platform.
02How are ads detected and classified?
Multimodal AI reads image, sound and language together and recognizes the same creative across media and markets. Analysts review anything the models are not certain about before it is published.
03Can I see the ad behind every record?
Yes. Every insertion is kept with its evidence — the video, audio or image, its position in the break or on the page, and the context it ran in.
04Can you measure what our TV and radio spots deliver?
Yes, with Media Attribution. It matches every airing to the web and app response in the minutes that follow, credits only the lift above your normal traffic and shows the cost of every incremental visit, install or sale.
05How do we receive the data?
In the platform, through a documented API, or as scheduled files in CSV, TSV, XLSX and JSON with a delivery log.
06Does Decidata work across several countries?
Yes. The platform is multi-country, multi-currency and multi-timezone. Each market keeps its own taxonomy, rate cards and calendar, and still reads as one.
07Do you collect personal data about audiences?
No. We measure ads, not people. Viewing profiles are synthetic and no personal data about audiences is collected.